Princeton Equity Group (“Princeton“), a private equity firm exclusively focused on the franchisor and multi-unit industry, announced today the completion of its strategic investment in Pirtek, a category-creator and leading franchisor of hydraulic hose repair and replacement services. Princeton’s partnership will bring additional resources to support Pirtek’s existing franchisee and customer base, and also expand Pirtek’s North American footprint.

Founded in 1998 and then re-acquired by the Duncan family in 2014, Pirtek provides on-demand, 24/365 services within a 1-hour ETA to repair and replace mission-critical hydraulic hoses in stationary and mobile equipment across a wide variety of end markets. Pirtek’s 145 locations and approximately 400 mobile units serve more than 35,000 customers across the United States and Canada. Pirtek also supplies its franchisees the hoses, fittings, and other products used in the repair and replacement services.

“We are very excited to partner with this exceptional company and management team to continue serving the existing franchisee and customer base,” said Doug Kennealey, Co-Founder and Managing Partner of Princeton Equity Group. “Pirtek’s substantial recent growth, strong market leadership, and happy customers are the result of the hard work of an outstanding franchisee base and management team under the leadership of CEO, Kim Gubera, and Executive Chairman, Glenn Duncan. We look forward to supporting the business as it enters its next phase of growth.”

“This partnership with Princeton is the right move for Pirtek at this stage of our lifecycle,” said Kim Gubera, CEO of Pirtek. “We are intently focused on supporting our franchisees, and we will continue investing in our infrastructure to ensure they have the tools they need to succeed, while expanding our market presence across North America.”

Glenn Duncan, Executive Chairman, commented, “Princeton is aligned with Pirtek’s core values of building the brand, focusing on growth, and most importantly, the success of the individual owners. Pirtek has a very bright future ahead, and I’m looking forward to this next chapter.”

Key management and the Duncan family will retain ownership in Pirtek, and Kim Gubera will continue to run the business as CEO. Other terms of this transaction were not disclosed.

October 31, 2023